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NEW ORLEANS, LA–(Marketwired – Sep 16, 2013) – KANA CONNECT 2013 — Few aggregation leaders can adjure to the amount of chump acquaintance added than 1-800-FLOWERS.COM CEO Jim McCann. The aggregation was one of the aboriginal retailers to advantage a 24/7 toll-free blast cardinal and the Web for absolute sales to consumers, growing a distinct annual boutique into the world’s better florist with revenues beyond $700 million. McCann gave the keynote abode during today’s KANA Affix user appointment in New Orleans, administration his chump account insights and best practices with attendees — accumulation from bartering enterprises and government, including abounding of today’s best admired brands and cities.

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“Consistency counts in carrying world-class chump experience,” emphasized McCann while acclamation the accumulation of chump account practitioners. “At 1-800-FLOWERS, it is our job to accomplish it accessible for barter to act on their absorption wherever they ambition to appoint with us — in a retail store, online, on their adaptable accessory or aural their amusing networks. The claiming for our chump affliction alignment is to accommodate the aforementioned reliable and memorable adventures beyond every account channel — to charm the aforementioned acquaintance we had with the 35 key barter in our aboriginal retail abundance for the 35 actor barter we accept today. Fortunately, we’ve consistently been accommodating to accept new technologies — and accomplice with industry leaders such as KANA — to deepen our relationships with customers.”

Over the years and through a aggregate of centralized development and cardinal acquisitions, the 1-800-FLOWERS.COM ancestors has broadcast to accommodate abounding added acclaimed allowance brands including: Fannie May Fine Chocolates, Cheryl’s, The Popcorn Factory, 1-800-Baskets.com, Celebrations.com and BloomNet amid others.

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“In a customer-centric ability like ours, instilling assurance and accessibility as you abound your business is imperative,” connected McCann. “Engaging anon with your barter and application the insights this assay provides is key to architecture chump loyalty. Today’s 24/7 chump ability demands that technology be your ally. Adaptable devices, for example, are now the alien controls of our lives. Accomplish abiding barter can ability you there in an instant. Don’t canyon them to addition channel. Assist them appropriate again and there.”

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Never one to shy abroad from leveraging technology to added its business goals, 1-800-FLOWERS.COM in aboriginal 2013 called KANA omni-channel chump account technology in the billow to added its chump acquaintance initiatives. The company’s chump account agents use a KANA arrangement to capture, admission and allotment ability that improves chump interactions and accelerates chump abutment resolutions.

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“We advice our barter accurate themselves and affix with the important bodies in their lives, so abutting them with constant account adventures goes hand-in-hand with this mission,” said McCann. “KANA helps us administer account beyond acceptable and agenda channels, and bound add added agents during aiguille allowance seasons, authoritative it a admired asset to 1-800-FLOWERS.COM. Placing chump profiles on abettor desktops alongside capacity about accomplished orders and offers ideal for anniversary helps our advisers personalize the relationships that are axial to our business.”

About KANA SoftwareKANA understands the amount of abundant Chump Account experiences. We apperceive every approach through which a chump communicates with — and about — your brand. We accommodate on-premises and billow solutions for ample enterprises and mid-market organizations. By accumulation and advancement ambience for chump journeys beyond agent, Web, amusing and adaptable experiences, KANA solutions accept bargain administration time, added resolution ante and bigger net apostle array (NPS) at added than 900 enterprises — including abounding of the Fortune 500 and added than 250 government agencies. At KANA, we advice actualize differentiated and alone chump adventures that count.

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KANA is based in Silicon Valley, California and has offices worldwide. For added advice appointment www.kana.com, buzz 1 800-737-8738, and chase KANA on Twitter @KANAsoftware.

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KANA is a registered brand of KANA Software, Inc. All added aggregation and artefact names may be trademarks of their corresponding owners.

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